Case studies

Production systems we've shipped.

Real engagements. Real metrics. The work behind the systems we ship.

Voice AI · Insurance · UAE

The first regulated insurer in the UAE with an AI call center in production.

Etisalat SIP trunk into Ultravox, Azure UAE North hosting, Fish Audio S2 Pro for self-hosted TTS — deployed Phase 1 on the Additive API in 45 days, inside DoH and Central Bank compliance.

1,500+
Calls / month
35%
Deflection rate
45 days
Kickoff to live
↳Read the full case study
Featured✱ Hayah Insurance
Luxury Retail · M365

Power Platform automation across 12 brands.

Deployed agents inside Microsoft 365 to consolidate brand-level operations data into a single retail intelligence layer.

Kering→
SaaS · GTM

From idea to MVP in 8 weeks.

Co-built the prompts, stack, and go-to-market loop for an AI-native B2B SaaS shipping to first customers in two months.

Blackbox→
WhatsApp Commerce

Conversational commerce on WhatsApp.

End-to-end WhatsApp commerce stack with payment, inventory sync, and AI-driven order capture for an emerging retail brand.

Arbalet→
SaaS · Operations

Internal AI tools that actually get used.

Workflow automation and copilots embedded in the team's daily tools — measurable productivity gains within the first sprint.

Propolis→
Brand · Voice

Voice infrastructure for a hospitality brand.

A custom voice agent stack designed to scale guest interaction without breaking the brand's tone.

Josèphe→
Luxury Retail · CX

AI for clienteling at scale.

Tested AI-driven clienteling flows inside an existing CRM — preserving the human relationship at the heart of luxury.

Yves Saint Laurent→