03 — Generation AI

Teams that actually use AI. We train them.

Hands-on training designed by operators. Three tracks, real workflows, no theatre. From day-one builders to non-technical operators to founders shipping their next company.

€5K/day · Programs €20K – €40K · 1-day to 5-week formats

800+
People trained across cohorts
94%
Recommend the program
5 weeks
Founder Track to first AI MVP
Three tracks

Pick the one your team actually needs.

Each track is built around real workflows — not generic LLM lectures. Every cohort ships something they wouldn't have shipped without us.

Track 01 · Technical

Builders, engineers, data teams.

Hands-on with Claude, prompt engineering at scale, agent architectures, RAG, evaluation, observability. We build alongside your team during the workshop. They walk out with a working component checked into your repo.

  • Claude API + Agent SDK fundamentals
  • RAG, eval & observability patterns
  • Production deployment workflows
  • Live build of one team component
€20K · 3-day intensive · 6–15 builders
Enquire →
Track 02 · Non-Technical

Operators, marketing, ops, exec.

No prompting clichés, no "use ChatGPT to brainstorm." We map your team's actual workflows, identify the AI leverage points, and rewire how they operate. They leave with personal AI playbooks tied to their job.

  • Workflow audit (per role)
  • Personal AI playbook construction
  • Tool selection (Claude, Notion AI, etc.)
  • Adoption measurement plan
€25K · 2 days + 4 weekly checkpoints
Enquire →
Track 03 · Founder Track ✱

Founders shipping AI-native businesses.

Five weeks, one cohort, one MVP shipped per founder. We pair you with our engineering team. You leave with a deployed product, paying customers in sight, and the muscle to keep building.

  • 5-week intensive cohort
  • 1:1 founder support from Moussa
  • Co-built MVP shipped to production
  • GTM playbook + first customer plays
€40K · 5 weeks · 8 founders per cohort
Apply →
Sample syllabus

What 3 days inside the Technical Track look like.

Real curriculum from our last cohort. We adapt to your team, your stack, and your real codebase.

Day 01

Foundations & first agent

  • Claude API: structured outputs, tool use, streaming
  • Prompt engineering: actually-useful patterns
  • Agent loop architecture from scratch
  • Live build: customer-support agent v0
Day 02

RAG, evals & observability

  • Retrieval that actually retrieves the right thing
  • Eval frameworks: how to know you've improved
  • Observability for LLM apps (latency, cost, quality)
  • Live build: domain-specific RAG over your docs
Day 03

Production & handoff

  • Deployment patterns (Vercel, Cloud Run, your stack)
  • Cost controls + rate limiting
  • Security & PII handling for regulated domains
  • Component deployed to your repo by end of day
Day 04 (optional)

Architecture clinic

  • Bring your hardest ongoing AI design problem
  • Whiteboarded with the Yara team
  • Walk out with a written architecture decision
  • Available as add-on day for €5K
Flagship program

The Founder Track.

Five weeks. Eight founders per cohort. One AI MVP shipped, in production, for each of them.

You don't watch a course. You don't take notes. You build alongside our engineering team, ship to production, get in front of first customers — and walk out knowing how to keep going without us.

5 wks
Cohort length, 1 MVP shipped per founder
1:1
Direct work with Moussa & engineering team
€40K
All-in. No upsell. Cohort starts quarterly.
8
Founders per cohort. Application required.
What you walk away with

Not certificates. Working things.

01

A shipped component

Technical Track: a working AI feature checked into your repo by the end of the workshop.

02

Personal AI playbooks

Non-Technical Track: per-role workflows mapped to specific AI tools, with measurable usage targets.

03

A live MVP

Founder Track: a deployed AI product, first customer conversations underway, GTM motion drafted.

04

Architecture decisions

Written, defensible decisions on stack, prompts, evaluation, and deployment. Not a deck — actual ADRs.

05

An evaluation harness

The thing nobody teaches: how to measure if your AI is getting better or worse over time.

06

A network

Cohort alumni Slack. Active. Mostly people shipping AI in production. Still talking 18 months later.

Pricing

Day-rated or programmatic.

Day rate
€5K / day
Workshops & 1-day intensives

  • On-site or remote
  • Up to 20 participants
  • Custom curriculum
  • Recording + workbook included
Book a workshop
Technical track · Most picked
€20K
2 weeks · For builders

  • 10 working sessions
  • Real prod project shipped
  • Stack: Claude, Cursor, n8n
  • Cohort Slack + office hours
Choose Technical
Founder Track
€40K
5 weeks · For founders

  • 1:1 build sprint
  • AI-native product shipped
  • Investor-ready materials
  • Network introductions
Apply to Founder Track
From past cohorts

What people who shipped say.

I'd done four "AI for executives" courses. None of them had me ship anything. Five weeks with Yara and we launched our internal copilot to 200 people.

Ops DirectorMid-cap retailer · Founder Track alumnus

The technical track was our team's wake-up call. We thought we knew Claude. Three days later we had a working agent in production. Most useful workshop we've run.

Engineering LeadSaaS startup · Technical Track

Our marketing team went from "we should be using AI more" to actually using it daily. The workflows they built during the workshop are still live a year later.

CMOD2C brand · Non-Technical Track
FAQ

Common questions.

Can you run the workshop on-site at our office?+

Yes — that's the default for the Technical and Non-Technical tracks. Remote works too if your team is distributed.

Do you customize the curriculum to our stack?+

Every engagement. We do a short discovery call before the workshop to align on your real codebase, your real tools, and the real outcome you want.

What's the application process for the Founder Track?+

Short written application (≤ 30 min to fill), one 30-min call with Moussa. We pick 8 founders per cohort. Application open year-round, cohorts kick off quarterly.

Can a single founder join the Founder Track? Or do we need a co-founder?+

Solo founders are welcome. Roughly half of each cohort is solo.

Is there a cheaper version for early-stage teams?+

The Technical Track is the cheapest entry point at €20K. For pre-seed teams we sometimes do partial scholarships — ask.

Let's talk

Tell us what you're trying to ship.

Book a 30-min strategy call. We'll tell you in 30 minutes whether AI makes sense for your business — and if it does, exactly what we'd build, in what order, for what budget. No deck. No follow-up email sequence. Just a real conversation.

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